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What to Look for in a SEO Company?

What to Look for in a SEO Company?

It's all about the #data. Happening now on https://t.co/Q0zK7yWLB4, Abby Leibowitz talks about how her company @CallExperts went from an answering service to providing . #customers with as much data as possible. #SOUTHPOD
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The search engine has laid down its rights to be depicted as one of the basics of the Internet. It has consolidated its power in terms of aiding surfers do their Internet-related activities. It has been found out that 9/10 Internet users utilize search engines to be able to look for the information that they need.

The search engine optimization has become a full-time sunshine industry. Many companies have been established to do search engine optimization-related jobs. There is a great demand for these kinds of services because search engine optimization has a long learning curve and will take much time from people who would want to do this themselves.

As we all know, there are a lot of hoaxes and scams out there in the Internet. It seems that as the Internet grows more and more complex, so do the scammers. In hiring the services of a SEO company, there are many factors that one should consider, given the fact that this endeavor will cost money and can make or break the website.

This article tries to give tips on how to choose a SEO company to hire. Here are some of them:

1) Assess the service of the SEO company

As with any other company-seeking endeavors, service is always the key dimension that one should look at. There are many ways of pre-assessing the service of a SEO company towards it customers. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response of the company, one can initially assess its service.

2) Search engine optimization takes time

In hiring the services of a SEO company, one should always take into mind that search engine optimization takes time. If a company promises to deliver unreasonably fast results, they are probably making a fool out of you. Search engine optimization requires research and research requires time.

The normal SEO process takes around a month or so. No effective SEO efforts can be done in a week or two.

3) No guarantee

There are many factors to consider when optimizing search engine hits. Search engines use different algorithms and their spiders can vary. A SEO company which promises to make a website number 1 in search engine listing may be pulling the legs of its customers. A legitimate SEO company will be straight-forward and honest and will tell its clients that no single company can give a guarantee to the top spots in search engines. Remember that search engine optimization is not a comprehensive and exact science. It is more or a trial and error game than hard science.

4) Reports

A good SEO company will be able to tell its clients details regarding the standing of their websites. They will be able to track the developments of their clients’ websites in terms of their keywords, links and more importantly, their rankings in the major search engines.

5) Testimonials

A testimonial is the most powerful tool in proving a company’s worth. A satisfied customer is always a good indication of the effectiveness of a company’s operations and will always be the most credible piece of information about its integrity. If one can, he should find people who have garnered benefits from hiring a SEO company or at least try to validate the testimonials which are claimed by the SEO companies that he is choosing from.

6) Price

The price of the services of an SEO company should never be the main factor to consider when hiring it. Yes, it is important to consider the costs but one should look into the whole picture. A higher price will not necessarily mean that the company is better than the cheaper ones. One should also avoid companies which offer unreasonably low prices. Again, search engine optimization is no joke and one should expect to spend to be able to get results.

7) Other commitments

Make sure that the SEO company is primarily involved in search engine optimization and does not treat it as a sideline. SEO takes effort and dedication. A paying customer deserves to get results and his demands should not be put on the side lines.

One should be careful in hiring a SEO company because he will be spending much important money for its services. Also, if one hires an inefficient SEO company, he will be losing time and a lot of opportunities. Take in mind the basic tips above about selecting a SEO company and choose the best one which suits your needs.

SEO Firms in India

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With more and more companies realizing the importance of online marketing on the internet, it has become very important to get quality SEO services at low prices.
A common problem that many web masters face is the high expenses of the quality SEO services. With no other alternatives left with the web masters, they had to compromise with high rates so far. And as a result not many companies could have afforded the high expenses.

Particularly the small scale organizations and the sole entrepreneurships suffered the most as the giants of the business used to wean them of potential customers. There website, due to low ranking and unavailability of quality SEO services at lower rates, could never reach their target audience and therefore they were doomed to oblivion.

But now the problem has an amazing solution with brand new SEO firms in India. With many SEO services blooming in India, you can now reach out to good SEO firms in India. These SEO consultants of India have been successful in a short span of time due to their quality optimizing services and timely delivery of the same. Mosaic service is one of the name

The SEO firms of India give you an unmatched service which creates the right effect on your website and as a consequence has the maximum impact on your audience. They concentrate on the foundation of your business, your products, services and most importantly your customers. With more technological innovations and development in India, the SEO consultants are fully equipped to meet all your SEO requirements. The combination of specialized technology and the right skills they provide you help you attain higher rankings in the various search engines including those which are most viewed.

The seo firms in India work on a very professional methodology. The primary job of some of the successful SEO consultants is to do the site analysis and the research analysis for your website. With both on page and off page optimization, some of them also give you the advantage of professional contents for your website which would be written keeping your website viewers and your target customers in mind. Due to the cheaper rates that they offer, now you can outsource all your SEO requirements to SEO firms in India. With high quality SEO services available at competitive prices, now you can be happy that your website would see the light of day when increasing number of consumers and target audience would be driven to your site.

Guide To A Successful Career In Search Engine Marketing

Guide To A Successful Career In Search Engine Marketing

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Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, ‘being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primarily consist of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

SEO is the process of improving natural or organic rankings on search engines. Search engines rank websites based on variety of parameters and each search engine has its own algorithm to rank different swebites. However, one common and most important ranking parameter is a site’s credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as Cost Per Click (CPC), Paid Placement and Search Engine Advertising.

SEM Industry

According to a research by SEMPO, Search Engine Marketing industry was at $9.45 billion in North America in 2006. It is expected to be over $18 billion industry by the year 2011. The SEM industry grew significantly in 2006 as compared to 2005 when it was less than $6 billion in size. According to the same research, while SEO is the most popular form of SEM, it accounted for around 10% of the total spending. However, Paid Advertising accounted for over 85% of the total SEM spending in 2006.

Over the last few years, the importance and the acceptance of SEM has grown significantly. According to a survey by SEMPO, of all the respondents, more than 50% said that Senior Management at their companies are ‘very involved’ in their SEM program. Sales and Brand awareness were the two major objectives behind all SEM programs.

SEM Job Profiles

Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.

The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.

An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. However, agencies like iProspect hire people to serve their clients for various SEM assignments. One may also work as a freelancer. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals. Find below the list of some of the key job roles in the SEM industry. Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.

SEO (Search Engine Optimization)

• VP/Director, SEO
• SEO Manager
• SEO Team Lead
• SEO Executive (Link Building, Keyword Research etc)
• Content Writer and Editor
• Account Manager (for organizations who serve multiple clients)

PPC (Pay Per Click)

• Campaign Executive
• Campaign Manager
• Ad Writer or Copywriter
• Account Manager (as above)

Besides the above mentioned roles, organizations also hire technical professionals and graphic designers for building tools and technologies for effective SEM implementation and service.

SEM Salaries

Although there is no official data available on the salaries earned by SEM professionals, the annual salary for an SEM professional in US typically range between $30,000 for an SEM exeuctive to $250,000 for a VP level position depending upon the years of experience and the location. The salary offered for similar roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.

In-house professionals demand higher salaries than professions working in an SEM agency. The key reason behind this salary difference is that in-house professionals possess stronger domain knowledge compared to an agency professional and thus the role performed by an in-house professional is more critical.

Required Skill Sets

To be a successful SEM professional, one needs a variety of skill sets. Moreover, the skill sets requirement changes with time as per the changing needs of the dynamic SEM industry. Find below the details about the key skills required by an SEM professional.

General Skills

• Strong quantitative and analytical ability
• Excellent communication skills (particularly writing skills)
• Constant urge for learning (industry is dynamic and one needs to stay abreast of the best practices)

Technical Skills

• Sound understanding of Computers, Internet, Email and HTML skills

• SEO techniques – both “do’s and don’ts”

• PPC techniques including specific knowledge about programs such as Google Adwords, Yahoo Search Marketing and MSN Advertising

• Sound understanding of tools such as Word Tracker, Google Keyword Suggestion & Traffic Estimator, Google Toolbar, Google Analytics, HTML Editors and FTP Softwares

• Sound understanding of relevant programming and scripting languages such as PHP, ASP, XML and CSS (for technical positions)

Sales & Marketing Skills

• Ability to understand the customer and the market
• Customer Relationship Management
• Ability to think creatively & bring innovation to the marketing approach

Unlike the software industry where lots of options such as certification exams exist for one to assess his skills, the SEM industry offers limited avenues for skills assessment. Given the newness of the industry, it is justified. However, few options still exist for SEM skills assessment. Find below few such options:

SEM Certifications

• Google Advertising Professional Certification
• Yahoo Certified Ambassador

SEM Quizzes

• OM Careers SEM Quiz
• W3schools HTML Quiz

SEM Learning Resources

Success in Search Engine Marketing requires both learning and practice. The key element of learning in the SEM industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful Search Engine Marketer. An SEM professional has numerous options to learn SEM concepts and best practices. However, it is critical that one chooses appropriate options for continuous learning. Find below a list of selected learning options.

Discussion Forums – Given the dynamic nature of the SEM industry, participation in discussion forums is considered the best approach to be abreast of latest happenings. Below is a list of some of the popular SEM discussion forums.

• SEO Chat
• Search Engine Watch
• Web Master World

Blogs – Blogs are another powerful source of continuous learning. Find below some of the blogs which publish valuable information about SEM concepts including latest revisions and trends.

• Google Adwords Blog
• Yahoo Search Marketing Blog
• Matt Cutts Blog
• SearchEngineLand

Articles and Tutorials – Some people do not want to go through a complete training or a course. However, they are interested in a crash course or a quick revision. Find below some of the popular SEM articles and tutorials written by SEM experts.

• SEMPO Learning Center
• Beginners Guide to SEO by SEOmoz
• Google Webmaster Guidelines

Online Trainings – A training or a course in SEM offers a structured way to learn SEM skills and provides a good start, especially for the beginners. However, one needs to be responsible for continual learning to be updated about latest trends. A self study based online training offers the convenience of learning from anywhere and the flexibility of learning anytime, compared to a classroom based training. Find below a list of some of the valuable online training programs in SEM.

• SEMPO Institute
• Adwords Learning Center
• Yahoo Search Marketing (click on ‘Find out How Sponsored Search Works.’)
• OM Careers SEM Game
• DMA Training Program

Classroom Trainings – Although classroom based training has some disadvantages over an online training program, the fixed schedule of the classroom training offers a more powerful structure (one’s learning does not depend on one’s mood) to ensure the learning it promises. Find below a list of some of the recognized classroom based trainings.

• SEOToolSet
• High Rankings Seminars
• Search Engine Workshops

Newsletters – Newsletters are a great way to keep oneself informed about the latest happenings in the SEM world. Find below some of the popular and valuable SEM newsletters.

• Search Engine Guide
• SearchDay
• ClickZ News

Professional Organizations – By being part of reputed SEM organizations like SEMPO , one can stay up to date about latest happenings in the SEM industry. Moreoever, such memberships offer exceptional opportunity to network with industry experts. Find below some of the reputed Search Engine Marketing professional organizations.

• SEMPO
• SEOPros

Conferences – Participation in SEM conferences is another great opportunity for training & development, directly from the industry experts. Find below some of the prestigious Search Engine Marketing conferences.

• Search Engine Strategies
• WebmasterWorld Pubcon
• ad:tech

SEM Interviews

Search Engine Marketing is both a Science and an Art. The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, as mentioned above. Many organizations first conduct an aptitude test and then follow it up with a technical interview.

Please understand that it is possible that the person interviewing you may not know more than just few SEM buzzwords. The reason they are considering you for a position is that they need your expertise and that you may be the first one to bring that experitse. The company may not be fully convinced about the potential of SEM for them and you may be able to convince them through the interview process. It is critical that before you go for the interview, you study the website of your potential employer and the products/services offered by them.

Some of the questions commonly asked in an SEM interview are:

1. What are the advantages of SEO over PPC?
2. What is Web Analytics?
3. How do you optimize a dynamic web page?
4. What is black hat SEO?
5. List 5 important website elements for SEO.
6. Mention 3 popular PR, Directory and Article submission sites.
7. List 5 most common SEO incompatible issues found on most websites.
8. What are the most common ROI metrics in Search Engine Marketing?
9. What is a landing page?
10. How do you perform keyword research?

Visit OM Careers SEM Interview section for a comprehensive list of SEM interview questions.

SEM Jobs Resources

The growing SEM industry has created lots of new jobs and the demand for SEM professionals is going to increase continuously at least for next couple of years. Find below a list of some of the popular job sites for SEM.

• SEM Jobs at SEMPO
• SEO Jobs in USA
• SEO Consultants
• GetAFreelancer (freelancing SEO jobs)

Search Engine Placement through SEO Services no fluke

Search Engine Placement through SEO Services no fluke

Affordable SEO services don’t necessarily mean lower quality of service. Rather, it really takes some serious effort to keep your SEO services cost low and at the same time to provide the desired quality of service pertained by your clientele. After all, Search Engine Optimisation is a methodical process with ample opportunity for experimentation. Whatever process or practices the search engine optimizers adopt, search engine placement in organic listings and increase in targeted traffic flow should be their ultimate objective. This objective can be fulfilled only when one keeps oneself abreast with the continuous developments in the field of search engine optimization. Only high Search engine placement is not the absolute solution but the SEO consultants should ensure that they are optimising their clients’ websites for right set of keyword phrases. Right set of keywords means those phrases are widely searchable terms and have relevancy to the clients’ website.
Any standardized SEO plan is dependent on the following factors:
• The total number of web pages within the particular website which is to be optimized.
• The total number of key word phrases that will be targeted.
• The competition within the industry to which the website belongs to.
• The number and quality of links to be achieved from different search engines and other sources.
However, in order to offer affordable SEO plans, the SEO experts needs to carefully take up various points coming under search engine optimization and try to cover up all the aspects of SEO. There are also some common steps that need to be followed under each SEO plans:
1. Primary Website Analysis Report: This is the most common feature of any affordable SEO services and can’t be neglected at all as it forms the base for rest of the SEO services.
2. Key word Analysis: Even an affordable SEO service package should comprise of this activity as it provides the right set of keywords which would be on target for the entire on page and off page SEO activities.
3. Industry and Competition Analysis: As the competition various from one industry to the other so the keywords need to be selected carefully as wrong selection of keywords can jeopardize the entire SEO process.
4. SEO Consultation: Any affordable SEO plan how inexpensive it may be need to follow the above three steps. However, the extent of study for each of the above activities may vary from one SEO plan to other. Depending upon the findings of the above activities, SEO consultation should be provided.
5. On-page Optimization Activities: Any affordable SEO packages can not do away without On-page activities. The number of web pages that would be optimized is dependent on the type of SEO plan chosen by the client.
6.
Off-page Optimization Activities: The amount of off-page SEO activities must also be dependent upon the time to be spared under the particular SEO plan.
Aspirerankings is one such SEO firm in India that offers both standardized and affordable SEO packages. To have a complete idea about the affordable SEO plans, feel free to visit aspirerankings.com

Search Engine Optimization Specialists

Search Engine Optimization Specialists


Search engine optimization process is no child’s play.
But it is no rocket science either. Knowledge and experience make good search engine optimizers, and achieving results beyond customer’s expectations makes seo experts or to put it modestly, Mosaic Services.

By claiming to be search engine optimization specialists, we constantly challenge our expertise and skills. We understand the basics of search engine optimization process and are equally well knowledgeable to execute it. We are a competent search engine optimization company due to certain very simple reasons.

Skilled manpower

With years of training and on hands experience we have graduated to a new league of companies where quality becomes priority and customers become partners. Our skills in search engine marketing and search engine positioning services have helped many of our customers reap higher profits and experience a surge in the brand popularity.

Understanding the psychology of search engines

Like humans, search engines have a psychology. Many search engines are hard to please and some very easy to embrace. However, the challenge comes when you have a hard competition for a particular keyword. We understand the several factors that Google takes into consideration while ranking your web sites. We know how to create a magnet to pull its spiders to your web pages.

Knowing the various aspects

Search engine optimization is an elaborate process, incomplete if you miss even one aspect of it. Although with no defined dimensions, certain techniques such as PPC campaigns, link popularity, web site & directory submission, meta tags, keyword placement and SEO Copywriting do help in the process. Besides, making the web site rich in content and poor in graphics will just help invite Google a little easily. Further, we have a more customized and personalized approach toward SEO.

Getting a better RIO

Since search engine optimization is basically a process to reap better profits and get a brand promotion done, you have to watch your budget. Minimum investments and maximum returns is our motto as SEO consultants. With hands on experience of optimizing several web sites, we make our customers aware of various processes that we would be following to achieve a higher search engine ranking.

More than just search engine optimization

Our process is transparent and professional. We firmly believe in work ethics and working as per the specifications of the customer. We conform to the international standards and norms, and continuously strive to set newer heights. To put it simple, we make things extremely comfortable for our customers.

Exploring The Ideas Of Internet Marketing

Exploring The Ideas Of Internet Marketing

Present your company in 60 seconds with an explainer video by Storisell. Perfect for your website. #ExplainerVideo https://t.co/cMxdUIszY6
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In the modern world Internet is a best option for business. All big and small companies have its own websites and also advertise of a product is done by websites. So it is important to high rank your website among major search engines. This is the main work of SEO. In this website redeveloped to properly and best communicate your keywords to search engines. Most of the popular websites have ranked high based on two major factors: Unique content with relevant keywords in the body and link popularity. Architecture means visibility of your content, and how natural your site appears to the search engines is other important thing. In this section, you should be able to find anything you need to know about Search Engine Optimization.

SEO may work in-house for an organization, or as consultants, and search engine optimization may be only part of their daily functions. SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The focus of their work is not primarily to rank the highest for certain terms in search engines, but rather to help site owners fulfill the business objectives of their sites.

Internet marketing services are designed to get your site noticed when potential buyers are looking for the products and services you have to offer. Designed for do-it-yourself novice users with little or no HTML experience, we discuss how to optimize your web pages without utilizing spamming techniques. To improving rank the website we have to do some works. The works of the SEO must culminate with are as follows-

Primary Consultation & Keywords- To list high the website webmasters must think carefully on the keywords which people could use to find the website, and use these keywords in appropriate and relevant places in your site.

Content Creation- Whatever your site is about; the content needs to be unique and or specific enough to appeal to people.

Website Redevelopment- The redevelopment of the website with the adequate changes assist the search engines to send the spiders to the website based on the algorithms.

Link Development- The top search engines view a link to your web page as a vote for the page. The important of the page is depending on, how much important page is link to your website.

Submission- Indexing the website to search engine, is the one other main work of the SEO

Internet marketing tools like the Meta Tags Builder Tool can be a great start in creating Tags for all the pages of your website. There are still a lot of other tools available online. Smart search engine optimizers need not be worrying over Meta Tags creation since there are Meta Tags tools like the Meta Tags Builder to help them out.

Increase PR Certified SEO and Link Building Experts know how to strategically improve your Page Rank along with Search Engine Rankings. Using innovative and widely accepted Express Link building directory submission services, most of the SEO companies come up with risk-free Search engine marketing campaign that attains top search engine placements than other search engine marketing companies.

Work With The Best NYC SEO

Work With The Best NYC SEO

There are a number of firms offering SEO in NYC. New York City is considered by many to be a central focus of the world economy, so it’s no surprise that many web-marketing companies are located there. What good is a location in the Big Apple to a search engine optimization company? The simple fact is that, despite how important it is to the “real world’s” economy, a New York City location means little for an Internet company.

However, there’s one thing that New York City brings with it that no other location in the world has: the New York attitude. New York is one of the busiest, most fast-paced, and most competitive cities on the entire planet. To work in New York requires a sort of talent and focus that can’t be matched. As such, when you hire an NYC SEO firm, you can expect some amazing results.

You can find a number of NYC SEO sites in the top ranks of search engines like Google or Yahoo. Some of the most effective and powerful search engine optimization services make their home in New York City.

One New York based SEO firm, for instance, was recently ranked the number 2 SEO firm in the world according to a leading search engine optimization website. This expert company has been able to keep some of its clients at the very top of search engine rankings for almost a decade. In addition to search engine optimization, this company offers services such as web design, search engine marketing, copywriting, and consulting.

Many SEO services in New York City not only give you advice on how to improve your site’s search engine optimization, but also implement changes for you. These services are designed to give you everything you need to enhance your site’s popularity. Prices for New York-based SEO service can vary wildly, depending on the level of service a client needs and the company offering the service. Services start as low as $400, but can run as high as $8,000 per month!

It’s important to evaluate the search engine optimization service that you intend to employ. While there are a number of legitimate SEO firms out there that can provide the results you need, there are also a lot of companies that don’t have your best interest at heart. Some of these services will use “black hat” SEO techniques that can actually result in your site losing rank on search engine results pages, or even being filtered out altogether.

There’s a reason there’s so much buzz about search engine optimization is because it really is an integral part of a successful marketing campaign. Ignoring SEO and you’re wasting so much potential for your business. If you’re running a business in New York City area, an NYC SEO firm may be your best option. A local company will allow you to personally interact with the consultants who will be working on your site, ensuring the results that you want.

What Is eMarketing? – A New Discipline Is Evolving

What Is eMarketing? – A New Discipline Is Evolving

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists’ opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet – based). That happened back in the pioneering age before 1995. These companies that opened the road were called “e-tailers”, as opposed to the traditional retailers (also known as “brick-and-mortar” retailers). During their limited life, these electronic retailers began to develop and frenetically introduced new marketing techniques based on the support offered by the internet.
The online technologies mentioned above developed in the context created by the e-tailers, they are widely used these days by B2C and B2B organizations. In other words, they evolved towards what we call now eMarketing (you can also spell it e-Marketing if you wish, the “e-” stands in both cases for “electronic”).
You might find as extremely useful and suggestive the perspective offered by the eMarketing Association (eMA). You heard a lot, especially over the past 2 years, about the decline of online businesses (or the decline of dotcoms), but this temporary difficulty can be viewed as a similarity to the impasse of Columbus during his expedition that made him famous more than half millennium ago. The initial “business plan” with which Columbus started this trip (that of bringing the Asian resources in his country and getting fabulously rich) was a complete disaster: catastrophic estimations, not enough resources allocated, total lack of information upon the environment he will develop his “business” in, but… he discovered America instead and changed the world for ever. In a similar manner, we can say that the dotcoms, despite their terrible strategies (if any), “discovered” by mistake the world of eMarketing.
As we already noticed, defining eMarketing is still highly problematic. Still, what do we mean when we use this term? As many other English words, the term was born by adding the prefix “e-” to a term already known and used, in this case “marketing”. The prefix “e-” is actually the extreme contraction of the word “electronic” and is quite omnipresent in today’s language of many people: “e-marketing”, “e-business”, “e-mail”, “e-learning”, “e-commerce”, “e-“, “e-“, “e-“…
The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses internet as manifestation channel.
A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities – advertising, customer communications, branding, fidelity programs etc. – using the internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer’s fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers.
At last, for those of you interested in a more scientific approach, we could say that eMarketing allows relational exchanges in digital, networked and interactive environments (acronym: DNI environments). Earlier in the history of eMarketing, it was conceptualized as being focused upon the exchanges, but today’s theoreticians suggest the exchange paradigm is a limited modality to define eMarketing.
Whichever definition you will choose to use, will depend on where exactly you need to use it and for what purpose. You can probably formulate a definition yourself, according to your own knowledge, experience and view upon what is eMarketing. However, one conclusion needs to be drawn in connection with eMarketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.

4 Steps To Success In Web Development

4 Steps To Success In Web Development

If you are planning to become a serious player in the webdesign world, you should now what to learn and discover. Here’s a short list that gives you an overview of your needs.

1. Learn HTML
Before you start creating websites you should master HTML. This is the key element to even start publishing documents on the web. This sounds pretty obvious but there are some elements that you should understand like the label element which will add great usability to a form.

2. Master Cascading Style Sheets (CSS)
I can’t stress this enough. DO NOT USE TABLES FOR YOUR LAYOUT!

Is it clear? Don’t, just don’t. Why? Because they work against you instead of for you. You can have so much more control of your layout, design and colors if you use 100% CSS.

1. CSS is easy
2. CSS is fast to create
3. CSS is lightning fast when your website loads
4. CSS is easy to modify

So forget table layouts and start using stylesheets. You will really like the things you can accomplish once you master them.

3. Learn A Server Side Language
This is needed to make dynamic websites like forums. PHP and ASP are a great example. You will need to understand what you can do with these languages and start using them.

Without a server side language your websites are really hard to maintain and will give you a hard job in creating an efficient website structure.
4. Learn A Database Language

I recommend learning MySQL since this is an open source database and is installed on most hosting providers in combination with PHP.

A database is nothing else then some tables with data. You can select data with queries like:

SELECT * FROM table WHERE ID = 3;

Now everything is selected from table when the ID equals three. It’s not hard to understand SQL, you just need to know how it works. PHPMyAdmin can help you a lot when you are creating your database.
So, start with step 1, and stick with CSS as long as you don’t master it. CSS is huge, and you will love it once you know how it works.

For application development you can’t do without a language like PHP and a database like MySQL.

Guide To SEO Consultants And Their Services

Guide To SEO Consultants And Their Services

SEO consultant services are varied and have diverse services that deal mainly with search engine optimization. Search engine optimization is the process of making the website reach higher search rankings in search engine queries by revising it or designing it to be easier to navigate and more user-friendly to both crawlers, spiders and human browsers. The aim of search engine optimization is increase online visibility. This is so that the site generates more traffic in hopes to convert that traffic into more sales and income. SEO consultants know have plenty of expertise to make this happen.

SEO Consultant Scope of Service:

A SEO consultant should be able to provide various services to the client at a reasonable cost. The services usually offered by an SEO consultant includes but may not be limited to keyword or key phrase research along with checking out the competition, SEO web design for your site and other web pages connected to your site, working with the necessary codes and content for the site, build link popularity for the site and website SEO maintenance for the particular site. Other services of a particular SEO consultant may be excluded by other consultants. Other services which may be included are submission to search engines, looking for optimum URL’s or domain names for your site, providing content for the site or strategizing your whole Search Engine Marketing (SEM) Strategy.

Keyword or key phrase research entails researching the optimum words or phrases that are widely used during searches. These keywords and key phrases will then be integrated into articles that are relevant for the site by the SEO consultant. Relevance is important because many crawlers look for this when they go through a site. The date and information that robotic spiders seek out need to be relevant to the site they are connected to. These will help in the efficient and proper indexing of the site and will help to rank the site. This is why content is important to a web site and the same holds true for inbound links to your site relevant links are worth a lot more than links from irrelevant sites. By keeping the competition under the radar, the SEO consultant will be able to see what methods work for similar sites. This means less trial and error when picking out keywords and phrases and other methods of search engine optimization. The SEO consultant will need to be vigilant regarding the changes in trends of keywords and key phrases since these changes can be seasonal. This is where SEO maintenance work comes to fore. The job of the SEO consultant will continue well after the website is established if this is part of the agreement between the SEO consultant and the client.

SEO web design for the client’s site is also a big influence in the ranking of the site and the popularity of the site to human browsers. This is because SEO web design makes the site a lot easier to navigate and load. Easy navigating and quick loading are some of the reasons why visitors to the site might want to go back to it. The SEO consultant will most likely suggest to the client several easy ways of optimizing the web site. Among these suggestions will be scaling down the larger pictures to enable quick loading and making the site more navigable to users.

Having relevant content is also a must since relevant content is what spiders are looking for when they visit a site. A site that does not meet the requirements and needs of the internet surfer will be abandoned promptly upon the discovery that the site is irrelevant. The SEO consultant must also make sure that web pages connected to your site are easy to reach and that there are also relevant links in the site to promote it with other similar sites. Link building will help promote and build popularity for your site. There are many other sites that wish to use links as a way of getting their ranking to rise.

Site maintenance is a necessary service of an SEO consultant. In order to achieve higher ranking during searches, a site must be continually maintained and primed to meet the demands and needs of users and that of the search engine. Some SEO companies use unethical methods to achieve this goal. Using black hat techniques to get higher rankings will eventually lead a search engine to ban the site and maybe also the SEO company or SEO consultant who employed black hat methods to achieve higher ranking. Due to the numerous possibilities of manipulation during search engine optimization of web sites, many search engines have set rules and guidelines which will control and manage the sites being submitted to them. Website submissions are included in what an SEO consultant will do for a client.

Employing black hat techniques to ensure higher ranking can be dangerous for both the client and the SEO consultant. This can lead to being banned from the search engine and its services and being branded as a black hat SEO consultant.